Entrepreneur, Ex-Pro James Mitri
From the pro peloton to premium cycling tourism, James Mitri has always pursued the next summit. After a career racing at the elite level, he transitioned into the forefront of global sports management and brand partnerships. Now based in Mallorca and Dubai, James channels his expertise, connections, and passion into ALTIVELO — a brand built to elevate cycling into a luxury lifestyle. With a vision shaped by professional sport and a global outlook, he curates experiences that unite world-class performance, sustainability, and indulgence for discerning riders.
As a former pro rideR, I bring firsthand knowledge of the sport and a passion for delivering world-class cycling experiences.
Through ALTIVELO, I’ve built a trusted network of expertly vetted guides some of whom are also pro or ex pro riders. We cater to groups of any size, ensuring every rider feels part of the peloton.
From knowing the most scenic routes and hidden climbs, to sourcing the finest support staff, restaurants, and off-the-beaten-path experiences — every detail is curated with precision and local insight to create rides that are as memorable as they are exclusive.
Our tours are led by current and former professional and elite riders but designed entirely around you.
From those wanting a true pro experience — training tips, strategy, and fitness — to riders who simply wish to explore Mallorca’s beauty with a guide, enjoy wine tasting, or discover hidden local cuisine, we create the perfect balance.
With flexible meeting points suited to you and insider knowledge, every ride is tailored to your style while showcasing the very best of the island.