Privacy Policy (UK & EU GDPR
Privacy Policy
This Privacy Policy explains how JM Cycles Ltd trading as ALTIVELO (“we”, “our”, “us”) collects, uses, and protects your personal data.
Who we are
•Company: JM Cycles Ltd (trading as ALTIVELO)
•Company number: 16207174
•Registered office: 2 Carnegie Court, The Broadway, Farnham Common, Slough, SL2 3GQ, United Kingdom
•Email: info@altivelo.cc
Applicable law
We comply with the UK GDPR and the EU GDPR, as we provide services in the UK and EU.
Data we collect
•Identity: name, contact details
•Booking information: travel dates, accommodation preferences, tour selections
•Payment details (processed securely by Stripe/PayPal; we do not store card details)
•Health/fitness information (only if provided for safety purposes)
•Technical: cookies, IP address, analytics
How we use data
•To process bookings and payments
•To provide concierge services and support
•To send marketing communications (only with consent)
•To comply with legal and tax obligations
Legal bases
•Contractual necessity (to fulfil bookings)
•Legitimate interests (business operations, site security)
•Consent (marketing, optional cookies)
•Legal obligations (accounting, record-keeping)
Your rights
Under UK & EU GDPR you have the right to:
•Access and receive a copy of your data
•Rectify or erase your data
•Restrict or object to processing
•Portability of your data
•Withdraw consent at any time
•Complain to the ICO (UK) or AEPD (Spain)
Data retention
•Bookings and contracts: 6 years
•Marketing: until you unsubscribe
•Health waivers: 3 years
Contact
For any privacy concerns, contact: info@altivelo.cc
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